TEAM
Judith Martinez - Graphic Design
Fang Yeh - Graphic Design
PROJECT TYPE
Branding
Print Design
TOOLS
Illustrator
TIMELINE
3 months
OVERVIEW
A beloved community fixture since 2017, Poppa Corn's is a locally owned mom-and-pop shop specializing in over 50 unique flavors of gourmet popcorn all handmade on location. The goal of this rebrand was to refresh the visual identity while keeping the nostalgic feel and create physical collateral to engage and encourage in-person shopping.
PHYSICAL MARKETING
Focusing on retailers, I developed a suite of physical collateral to support the brand’s brick-and-mortar presence and drive in-store engagement. The deliverables included business cards to reinforce the visual identity, gift cards to enhance the retail experience, and loyalty cards designed to incentivize repeat visits.
