This project involved developing a new logo and brand identity for a program within Southface Institute’s BIT Building initiative. The visual system was designed to feel connected to both BIT Building and Southface while remaining distinct enough for students to feel a sense of ownership, all while reflecting the program’s foundation in environmental justice. In addition to the logo and brand identity, deliverables included a range of physical assets such as a retractable banner, stickers, polo shirts, and a cohort crest, as well as digital templates for social media and program checklists.